Don't Make Me Think


It's been some time now since Don't Make Me Think by Steve Krug was published. I currently have a second edition sat open on my desk, published in 2006, but the first was published as far back as the year 2000 (that magical year the future began).

Having started reading through the book again, I am not surprised by how relevant the book is still today. The interactions that we have with websites have changed little (with the exception of mobile, but the same principles still stand).

Importantly though, it highlights the failings of so many websites across the webasphere. Without due thought and process being put in over the course of a project, a website will leave it's visitors with a sense of 'how can I find what I am looking for?', and 'What do I do now?'. Both of these questions can be covered by thinking about who is visiting your website and what they are hoping to achieve, and then further to that, how you can convert them to being a client.

This is only a small part of the process we run through here at Corvita, but spending this time upfront on a project will mean the difference between an application that actively functions as a business tool, generating a return on the initial investment, and one that fails to perform, which will inevitably be rebuilt at greater expense than realigning a well built one. This is one of the common pitfalls that companies find themselves in.

This is a great book though, and definitely worth a read, regardless of the industry you might operate within, and with excellent timing, there is a third edition available.